Facebook announces Pages redesign

As you may have read from many different sources, Facebook has announced a complete redesign for Pages.  March 11th will be the last day that the “old” Page layout will be available.  Until then, admins have the option of touring and then upgrading to the new layout.

Even as one who considers herself a savvy Facebook user, I have found this Facebook Page Manual to be quite handy.

I have updated the Saint Michael’s College Page and will use that as an example in this post.

New Layout

new look for facebook pages

As you can see, the new layout of Pages is a close match to the recent switch in design of the Profile.

Tabs

The new Page redesign has eliminated the top row of tabs and instead replaced them with a row of links underneath the Profile Picture.   Beware!  Only six tabs are visible above the “more” link.

Custom Tabs (err… links)

FBML will soon be a way of the past.  As announced via Facebook’s Developer Blog, admins should now build custom landing pages and all future tabs in iFrame.

Log in as the Page


If you were on Facebook when it glitched in December, there’s a good chance you’ve been anxiously awaiting this change.  Admins can now log in as the page.

What does this mean to you? You can now interact with the Pages you manage… as yourself!  You need to go into “Your Settings” and un-check the first box in order to do this.

Email notifications

Pretty self-explanatory.  You can now opt into receiving email notifications when people post or comment on your page.

The good and the bad

As with all redesigns and updates…

facebook comment

I’m in a love-hate relationship with this update.

Love:  logging in as a Page, ability to interact with the page as myself, email notifications, added visibility of the Pages you have “liked,” sleeker design.

Hate:  admins being displayed, spending 20 minutes editing my custom FBML tabs because they were too wide, losing the ability to add new FBML tabs, having to learn iFrame, potential loss of traffic to custom tabs because they are not as visible, having to spend time updating the many Facebook community managers at St. Mike’s on these changes.

This update is also encouraging me to reconsider my decision to not link St. Mike’s Page and Place.

Facebook is not giving you a choice.  On March 11 your page will be updated.  If your Facebook presence is important to you, it is well worth your time to update the Page now.

What do you think about these changes?

UPDATE: According to allfacebook.com Page tabs are not changing sizes.  This is just a bug that will be worked out.  Either way, that doesn’t give me back the 20 minutes that I spent this afternoon resizing my FBML tabs.

UPDATE #2:  Users rejoice!  Posts can once again we sorted chronologically on your Page wall.

Screen shot of view of facebook wall

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About Mallory Wood

Mallory Wood is a Vermont-based higher ed marketing professional with a passion for social media, web video, and event production. View all posts by Mallory Wood

12 responses to “Facebook announces Pages redesign

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