Inspiration for Facebook tabs from outside .edu (Part 4 of 4)

I have thoroughly enjoyed writing this series of blog posts on Facebook tabs for mStoner’s blog. It has been fun to explore how other industries are engaging their customers, viewers, and supporters in social spaces. Sadly enough, all good things must come to an end.

The Book of Mormon on Broadway

book of mormon Facebook

You probably know that Facebook users no longer need to “like” your Page before they interact with wall content. But, did you know that Facebook tabs have a nifty feature where you can limit tab content to those who have not “liked” your Page? Encourage the “like” by telling potential-fans the value that exists under the hood, the value they can only get by clicking the “like” button.

The Book of Mormon, NYC’s hottest show on Broadway, gets your “like” by allowing you to stream the cast recording for free. And there are few things better than free, especially when it comes to streaming music.

book of mormon Facebook tab

See how the tab changed after I “liked” the Page?

The ability to listen to the soundtrack for free is a great way to introduce the show to the un-initiated or give super fans a reason to keep coming back to the Page. Book of Mormon identified the number one value-add they could provide their Facebook community and they were smart enough to require you to “like” their Page first. Kudos!

How do we make this apply to .edu?
I rarely see .edu Pages taking advantage of this feature. The tough part is figuring out what value you can offer to your audience.

If you have a Page just for your institution’s alumni you could place videos from reunion or information about upcoming events under the hood. Or draw inspiration from Indiana State’s approach and offer a roommate finder to your incoming class.

indiana state university Facebook tab

What are your favorite Facebook tabs from outside .edu? We’d love to hear your thoughts and see your examples.

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About Mallory Wood

Mallory Wood is a Vermont-based higher ed marketing professional with a passion for social media, web video, and event production. View all posts by Mallory Wood

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