Tag Archives: Video

A new trend in higher ed video?

The creation of funny and light-hearted college and university promotional videos has been on the rise ever since UQAM published their lip dub to “I Gotta Feelin’” exactly two years ago.  Since then there have been flash mobs, 16 minute musicals, spoofs on those 16 minute musicals, strange British attempts to be funny, oh and of course… more lip dubs.

I’m a little sick of flash mobs and lip dubs (and still waiting for the unflash mob to appear) but one style of video that I really enjoy are the music videos that are being produced by both institutions and students.  Chances are you know by now that one of my favorites is Midd Kid (completely student produced!) but I also enjoy Call Me a Duck from the University of Oregon, a well produced video created to engage an eager audience who learned about the group On The Rocks from NBC’s The Sing Off.  While at St. Mike’s I ran a video contest for students and received two music video entries Knight Vision and the contest winner At Saint Michael’s, proving to me that these videos are of interest to the 18-24 year old range.

A few weeks ago I received an email from Joe Schuberth, associate director of undergraduate marketing at Towson University, asking me what I thought of a new music video he produced with students called I Tell ‘Em Towson University.

My response? “HOLY CRAP THIS IS AWESOME!”  Although, I think I toned it down a bit for my email reply.

Luckily, Joe was willing to answer a few questions about this fantastic video…
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Where did the idea for “I Tell ‘em” originate?  Were you inspired by other institution’s music videos?

I wanted to do a music video since I started working for Towson a little over three years ago.  If they are done well, they are effective at getting tons of people talking and excited for an organization.  With so many students using social media, I knew a music video had the potential to explode and reach both people who were considering Towson University and those who might not initially have Towson on their radar.  I’ve seen “That’s Why I Chose Yale,” but I wanted to do something different.  I wanted it to be from the students so it felt genuine and original.  It took three years for it all to come together because I needed the right mix of talented students, and I finally found them during the winter of 2011.

What was your process?  You mentioned working with students, how did you discover their interest in doing such a project and what steps did you take with them to produce the video?

I manage a YouTube channel, which features videos filmed and edited by Towson students.  I hired Henry Basta to be part of the student YouTube crew in the fall of 2010 after an impressive interview and viewing some of his work which included a music video he and his friend, Jay Karolenko, produced for a video contest held by the library on campus.  After working with and getting to know Henry for a semester, I was even more impressed with his creativity, attention to detail and his zeal for Towson.  I knew Henry and Jay made up the band, Sharpened Crayons, and I started watching more of their videos on YouTube.  Search them yourself, you won’t be disappointed.  I started realizing that I had an opportunity to work with them and the rest of our student YouTube crew to make the music video I had been talking about for years.

At the beginning of the spring semester, I brought Henry and Jay in to talk over the idea with them.  They were thrilled with the opportunity and we immediately started throwing out ideas.  We met almost every week for the entire spring semester.  We started with the song.  A music video will go nowhere without a well-produced song.  I gave them some guidelines of things that I wanted them to cover, but I really wanted this to be something that came from them as students of Towson University, so I left most if it up to them.  They came back with lyrics, we made some tweaks, and then they added the music to it.  I loved what they did with the music.  I have no musical talent whatsoever, but I do think I know a good song when I hear it, and when I heard their first cut of this song, I knew we were going to be doing something big.  I couldn’t get the song out of my head!

After the song was finalized, we started planning out all our shots.  I also wanted the video to be a quick tour of Towson for anyone who watched it, so I knew we had to have lots of different shots and involve lots of different people all over campus.  We all worked to set up all the shots and made sure we could do things like have a dance party underwater with the women’s swim team or in the middle of a dining hall.

We wanted the ending to be our grand finale, so we spent a lot of time planning that out and getting some of our students, cheerleaders and marching band to participate, as well as our mascot, Doc the Tiger.  All of the student YouTube Crew, including Henry and Jay, played a part in figuring out the right camera angles and techniques for all the shots, especially the ending.  Chad Harrell was the main videographer for most of the shots, and Alex Nearey and Steven Wilson also played roles in filming.  I was really blessed with excellent student talent around me to be able to pull all this off.  After we got all the footage, Henry edited it together.  I gave him some feedback and so did some of the other members of the YouTube Crew our other students, Henry made some changes, and we finally had a music video after four months.

Why did you choose to invest time in a fun promo video?  What are your aims and objectives?

Our students are some of the best people to tell the story of why a prospective student should come to Towson University, so when I saw this opportunity coming together, I had to take it.  The main goal of the video is to increase excitement for Towson University and ultimately bring in more students who want to become Towson Tigers.

How will you be promoting this video?

We are promoting the video through e-mail and our website, and it is the featured video on our YouTube channel.  We will be showing it during our campus tours and our Open House events.  The Towson community liked it so much that we had a request for it to be played on the television screens in our University Union, so it now plays on a loop there too.

What will constitute success with this project?  How are you measuring results?

Measuring results is a challenge with something like this because you will never truly know how many people were affected by the video.  But we will do our best to measure results by including a question about the music video in the surveys we conduct with our prospective students.  Hopefully this will tell us whether or not the music video played a factor in their decision on whether or not to attend Towson University.  We can also obviously measure views.  We’d like to have at least 50,000 views within a year of releasing the video.  We are on our way with 28,547 views so far as of 9/8/11.  The comments on YouTube have been a nice sign of success too.  Alumni, current students and prospective students have all been commenting on the video with lots of excitement and pride for the school, which is exactly what we wanted.

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Watch the video for yourself!  What do you think about this new trend in higher ed videos?  Leave a comment and let me know.


YouTube Reactions

YouTube Reactions, a new way for viewers to respond and interact with videos, is a service YouTube started testing this summer.  Today it appears they have rolled out Reactions to all videos and made it’s location more prominent.

Here is a screen shot where you can see the call out to “Your Reaction?” at the bottom right.

youtube reaction example

When you click “Your reaction?” this is what you will see if you are logged in:

reaction drop down

My reaction to Reactions

  • Unfortunately you have to be signed in to participate in this feature, which is really too bad.   The very definition of “reaction” indicates a certain level of spontaneity that seems undermined by having to take an extra step.
  • The most popular videos on YouTube (think Bed Intruder, Sneezing Panda, and Evolution of Dance) all have less than 100 Reactions thus far.  Yes, the feature is new, but if these videos can’t get traction with Reactions… will yours?
  • Some videos will fit into more than just one of these categories.  In my example above I would like to select funny and incredible.  YouTube is forcing me to choose.  Give me check-boxes instead so I can express exactly how I feel.  And what about a video that doesn’t fit into any of these 6 choices?
  • Will this get measured? As pointed out in the article linked above, will we eventually be able to sort videos based on “funny” or “what?”  Will this voting system be integrated into Insights?

I’m interested to see how this feature continues to evolve and whether or not viewers choose to use it.

What do you think? Will you use YouTube Reactions?


Update on YouTube EDU applications

Letter from YouTube EDU:

I received this in my inbox recently from “The YouTube Team” regarding my pending (of nearly a year) YouTube EDU application.

Thank you for applying to YouTube EDU, home to high quality educational content from around the world!

<< I applied nearly a year ago.  IMO this “high quality education content” has not been vetted or paid attention to from YouTube for quite some time.>>

Our vision is to provide a vibrant, global platform where anyone, anywhere can obtain a world-class education.  Whether you are a student, teacher, or gifted storyteller, our hope is that you will continually discover, create, and share educational videos with the world.  

<< Lovely message.  Moving right along… >>

To reach this vision, we are currently revamping YouTube EDU to bring you a bigger and better version of what you’ve seen to date.

<< Revamping, you say?  I have felt for some time somewhat slighted by the fact that YouTube doesn’t pay very close attention to the content that their accepted channels are posting.  There are a lot of promotional/marketing videos and only a handful of educational videos.   Yet, they have turned higher ed institutions down, mine included, for lacking in the latter. >>

While we are not currently accepting new applications for YouTube EDU…

<< Turned down again.  Drats. >>

…we do invite you to consider applying for the YouTube Partner Program, which enables access to features such as premium branding capabilities, ability to upload longform high quality video, and advanced analytics. You can apply for the YouTube Partner Program at: http://www.youtube.com/partners.

<< Hmm.  The Partner Program requires monetization of videos and a Google AdSense account.  YouTube also has written on their site:  “We are currently focusing on accepting users who regularly produce videos intended for viewing by a wide audience or who publish popular or commercially successful videos in other ways (such as DVDs sold online).”  Something tells me this will not bode well for most higher ed institutions. >>

To learn more about Google education resources, check out http://www.google.com/edu.
To make the most of your YouTube experience, visit YouTube Essentials: http://www.youtube.com/t/about_essentials.

Again, thank you for your interest and we appreciate your understanding as we work to achieve our vision!

<< Blah blah blah. >>

Sincerely,
The YouTube Team

Insider information:

I’ve since learned that in the past the requirement for EDU status was to have a  ‘representative amount of educational content’ on your channel, which typically meant at least 50 videos, of which some are full courses (e.g. lecture 1-20 of an entire course).

Thoughts:

I’ll be very interested to see how YouTube goes about revamping their EDU site.  Will the requirements change?  Will current EDU partners be ushered into the “new” system, even if their current content doesn’t meet the old requirements?

What do you think?


Commencement lite

There is lots of talk about Commencement 2.0 and how we incorporate a social experience into the day.  Are you worried that your school can’t keep up?  Were the higher-ups not interested in live-streaming your hashtag on the dias? 

Don’t freak out, I can guarantee you are not alone.

If you do nothing else: make sure that someone is filming the big parts of the day, getting impromptu interviews with graduates, and has plenty of backup batteries in their pocket! 

The footage that you capture from Commencement can create multiple short videos that focus on a recap of the day, messages to the graduates, how the seniors are feeling, and more. 

They will be viewed, I promise.  But the trick is getting the videos up within 24 hours.  Trust me, this is when your proud new alumni will be most interested in re-living their big day.

And if you’re lucky… you might just wind up with a marriage proposal.


10 YouTube tricks you need to know

Last night’s episode of Higher Ed Live was chock-full of YouTube pro tips from Seth Odell.  Any business or higher ed institution who uses YouTube to share web video needs to know the following 10 tricks in order to get more bang for your buck.

Here’s a recap of the Top 10 YouTube tricks:

Video Pro Tip #1 – Always post your video initially as private or unlisted.
Even once YouTube has finished uploaded your video, it takes awhile for it to process.  A processing video usually looks like crap… not what you want your customers to be watching!  Allow for the video to process (the length of time varies) and then make your video public once it is completed. 

Video Pro Tip #2 – Thumbnails are important. As a YouTube partner you can customize your thumbnails.
Thumbnails lure viewers to click on your video.  Higher Ed institutions can become an EDU partner (bonus tip: in order to do this you must have quality academic content on your channel, not just promo videos) and upload customized thumbnails.  I recall seeing stats somewhere in my internet searching equating a well-chosen thumbnail to higher viewership.

Video Pro Tip #3 – To hyperlink in the video description box, make sure to include the “http://&#8221;.
Do not start links with “www.” in the description box as they will not be hyperlinked.  This is important to remember if you want to drive viewers back to your website. 

Video Pro Tip #4 – You can link to a specific time in a video with the code #t=00M00S.
Ever wanted to direct blog readers to a certain moment in a YouTube video?  Add the above code to the end of the video URL and replace with zero’s with the time in the video that you want them to see.

Video Pro Tip #5 – YouTube does not weight your video titles as much as it weights your file name.
If you are like me, you are careful to tag your videos appropriately so they show up in searches.  A little known fact is that YouTube places more weight on the original file name of your video than the title that you later give it.  When exporting your video from iMovie, Final Cut Pro, etc. make sure to properly title the file.  YouTube is the 2nd largest search engine in the world and I can imagine you want to make sure you’re optimizing YouTube SEO.

Video Pro Tip #6 – Use the YouTube Keyword tool to find trends and help optimize YouTube SEO.
This free YouTube Keyword tool will help you capitalize on current trends on the web.  You can even sort keyword suggestions by country, language, demographic, and interests.

Video Pro Tip #7 – “Best” the YouTube algorithm with proper file names and creating your own co-view web.
If you are interested in your videos appearing in the “suggestions” column (and let’s be honest, who isn’t?) you can attempt to “best” the YouTube algorithm by combining Pro Tip #5 with some careful clicking.  Seth Odell admits this is a time-consuming process: start on your own video and click on a suggested video that is not your own.  Spend time clicking around on the next set of suggested videos and inserting your own URL ever so often.  YouTube makes it’s “suggestions” by remembering the web of videos that viewers watch.  You can essentially create your own co-view web… if you have the time.

Video Pro Tip #8 – There are only 3 ways people find your videos: Directed, Direct Search, Indirect Search/Browser.
This is an important tip to remember, as you can only do so much in marketing your video.  (Raise your hand if you’ve ever been charged with creating a viral video.) 

Video Pro Tip #9 – Use YouTube annotations to drive viewers to your own videos.
At the end of every video you create, place a 10 second screen that has text to the effect of “Click here for more videos from Company X.”  Use YouTube annotations to link the text to your YouTube channel.  Wouldn’t you rather your viewers watching more of your videos versus leaving your channel for a suggestion?

Video Pro Tip #10- Hotspots tell you when viewership drops off, this is only available for videos under 1 year old.
Understand your viewers better by paying attention to YouTube Insights, particularly the hotspots.  This will help you catch viewership trends on your videos.

BONUS! Want the latest stats on web video?  ComScore, Inc. is my favorite resource and they recently released  “The State of Online Video.”  The presentation and slides from Dan Piech, Senior Product Management Analyst, can be found here.   

Watch Episode 17 “Seriously Advanced YouTube Tips” with Seth Odell of Higher Ed Live.


VYou vs. Formspring

There are a number of Q&A services on the web, but the three that seem to be getting the most attention in the press lately are Formspring, Quora, and VYou.  Each service offers the user something a little different, but the underlying principle is that people enjoy asking and answering questions.

Last week I posted my thoughts on Formspring vs. Quora, taking the position that the former has more possibilities for connecting with customers.  This week I thought it would be interesting to look at Formspring vs. VYou in the same light.

VYou is a video Q&A service that launched in late October 2010 which Tech Crunch described as “YouTube meets Formspring.”  Users record a video response to questions (typed messages) they are asked.  Simple as that.

I am always telling anyone who will listen that the Saint Michael’s College bloggers that I work with are the best.  Many of them are eager to try out new tools to connect with prospective students.   You can see here how Derek Desranleau has creatively integrated VYou with his blog.  Another blogger, Christine, made her VYou account available for future students on Facebook.

Gabbi Hall has been an early adopter of both Formspring and YouTube, using the tools to connect with future St. Mike’s students.  I asked Gabbi a few questions about her experience.

What has your experience been using VYou and Formspring?

I currently have 52 video responses on VYou on a range of questions from “What are your biggest concerns about the future of journalism?” to “Advice concerning the academic advising process? Is there anything you wish you had known/done?”  I started using VYou on November 8th, 2010.  I have been using Formspring for about a year now and have answered 218 questions (as of 11-13-2011).

How do you advertise your use of these tools to prospective students?

I advertise Formspring and VYou through Twitter and my personal blog.  On twitter, I simply post the link to my pages and say “Feel free to ask questions about anything!”   I’ll also include hashtags like #smcvt, #college, #formspring, #vyou, etc.  On my blog, however, I embed the code directly into a post or page. For example, I have an “Ask Question About SMC” tab on my page.  When a person clicks on it, they can see my smiling face in the “Waiting video,” view previous answers, and ask questions.  They never have to leave the blog. I also embed it into posts occasionally in case readers aren’t clicking in the tabs.  I try to make it as easy and direct as possible!

Do you see benefits of one service over the other?

Feel free to add anything else Formspring’s got going for it that VYou doesn’t here.

I think the VYou puts a face behind the answers. Prospective students and parents don’t ever have to wonder if there is an admissions member behind the account. There is no denying the genuine nature of the answer when my make-up free, post-workout face is on the screen. Sure, that may not be my most glamorous look, but I also think prospective students don’t want to see perfect, smiling faces all the time.

VYou also allows students to ask questions and get a response like they might on the tour. It is kind of like students can go on the Interactive St. Mike’s Youtube tour and then go to a VYou account to ask their questions.  Like Formspring, the ability to maintain anonymity is great!

However, I’d say the biggest problem is that people are not yet familiar with VYou.  It’s a new system to figure out and understand.  I don’t think prospective students are likely to open their own accounts because it can make someone feel vulnerable putting their face out there. Formspring does allow a user to keep people in the dark by hiding their faces.   I do think the upside of Formspring is simply that more people, particularly high school students, are using it. They have accounts, so they are familiar with how it works. It’s already within their comfort zone, just like Facebook.  Other than that, I like VYou more.

What would you like to see added to Formspring or VYou?

The one down side to both tools is that there are no statistics aside from the number of responses.  I am not able to see how many views my page or the individual responses receive.  I’d really like to know what responses have been most useful or popular.

Interested in connecting with Gabbi?  Read her blog and follow her on twitter!


Follow up: Engage your audience by being interactive

Last month I wrote a blog post about engaging your audience with an interactive video quiz.  I promised to follow up with statistics, so here they are.

If you missed that post, in short, I created a 10 question video quiz that was advertised to our prospective seniors and applicants.  If a student made it to the end, they were instructed to visit our Admission’s Blog and leave their name and email address, this entered them into a contest to win some SMC gear.  The contest ran for the month of December.

Stats

Over 1000 people viewed the intro video to the Holiday Quiz.
- 26.9% of participants made it through all 10 videos.
- 12.4% of participants entered their name into the contest.

45.9% of participants who made it to the final video entered their name into the contest.

The average number of views per question = 285.6 (with the intro video removed from the calculation)

Analysis

The question was raised, “Are 10 videos too many?”  I was pleasantly surprised to see that a quarter of our participants finished the quiz, but should I assume that only 12.4% of our viewers were in the target market?  It would be naive to not realize that some prospect students only made it part way.

Using YouTube Insights I can see further into the demographics.  Looking at the intro video, 40% of the viewers were in the 13-17 age range.  This is excellent, but also indicates to me that for the majority of prospective students 10 questions was too many.

Our decision to go with 10 was based on the staff and questions we wanted featured.  I think next year I will cut it down to 5, see what the stats say, and compare to this year’s results.

Either way, this project was well worth my time.  124 students entered the contest in hopes to win swag.  In the process, they were educated about the college, introduced to our Admission team, and it was fun.  In fact, some of Saint Michael’s Admission Counselors heard from students (in person, on the phone, or even in their college application) that they thought the quiz was “cool.”

I think it would be interesting to cross check those 124 submissions with the future Class of 2015 to determine what percentage of participants actually enrolled.  Look for another follow up in May…

(Video view counts were recorded at 3:30pm on 1/11/11)

Free professional development, a click away

I’m hooked on TED

“Riveting talks by remarkable people, free to the world.”  I can’t argue with that!  These videos of interesting and often jaw-dropping presentations are truly “ideas worth spreading.”

I’d like to share with you some of the TEDs that I have recently found inspiring.  I hope that you will share links to your favorites with me.

Alexis Ohanian: How to make a splash in social media

Julian Treasure: The 4 ways sound affects us

Jonathan Harris: The Web’s secret stories

Chris Anderson: How YouTube is driving innovation

Bobby McFerrin hacks your brain with music


Engage your audience by being interactive

Goosebumps "Choose Your Own Adventure" book.

It didn’t matter that the vampire bit me on page 78 because I had my fingers dug into two different places where I’d made the pivotal decisions to “jump out of the car and run” and “follow the mummy into the dungeon.”  All I had to do was flip back to my pinky and this time “wait in the car” for a new adventure to start.

The “Choose Your Own Adventure” style books had their run in the 1980′s and 1990′s becoming one of the most popular children’s series, not because of a deep storyline but because they were just plain fun.  Didn’t you love being in control of your character’s destiny?

The internet is the perfect tool for captivating your audience with interactive features.   Lucky for us less experienced with programming, YouTube makes this incredibly simple to do with the annotations feature.  Almost one year ago Seth Odell posted a vlog called “Fire Up Your Fan Base With Online Trivia” where he easily created an interactive trivia video game by using YouTube annotations.  Seth pointed out the importance of connecting positive emotions with your brand in the eyes (hearts?) of your audience.   “Sometimes what we don’t stop to do is just have a little fun.” he said.

So I did it.  A year ago I created the first Saint Michael’s YouTube Holiday Contest.  It was done in one day with a flip cam and window’s movie maker.  Not exactly the highest quality, but at the time I was an Admission Counselor in the middle of reading season and had only produced a handful of equally low quality videos.

This year, I am excited to share with you the second Saint Michael’s YouTube Holiday Contest.

With an HD Panasonic and iMovie, the help of 9 SMC staff members, and 10x the length to work on this task… this was still a relatively simple video project and if the results are like last year’s, the audience will love it.

Here was my process:

Step 1: Determine the incentive.
(Let’s be honest… as fun as this will wind up being, we need to lure in our prospective students with swag.)

Step 2: Come up with 10 simple questions about Saint Michael’s College that any high school student who has done some research will probably know.
(Creating the “wrong answers” is easier than it sounds.)

Step 3: Find 10 staff members to read those questions on camera and film them.  Have them tell us why they “Like St. Mike’s”
(I chose to use mostly Admission staff members in order to introduce our applicants to the Counselor who manages their territory.  The “Like St. Mike’s” piece integrates this project with our new Admission tag line and materials.  I also want to point out that we did not use cue cards.)

Step 4: Create 20 second text screens with answer choices and combine those screens with previous footage.
(These text screens allow you to use branded fonts/colors and will give your viewers plenty of time to make their answer choice.  This will also look cleaner in comparison to using the YouTube Annotation text notes.

Step 5:  Think creatively about the “wrong answer” video.
(Should it be funny or serious?  One version or multiples?  It can be very simple, but the user experience will be better if you give viewers the opportunity to answer the same question again directly from the video.)

Step 6: Upload all videos to YouTube.
(To prevent the videos from showing up in the “suggestions” column, set all of the videos to unlisted – except the intro.)

Step 7: Use YouTube annotations to link the answers to the next video and the correct “wrong answer” video.
(This is more time consuming than you think.  I suggest putting all of the links in a word document so you can easily copy and paste.  If you are unfamiliar with annotations, here is an article to help you get started.)

Step 8: Set the launch and end date.
(I learned very quickly last year that this contest works best spread out over a one month period with winners drawn at random at the end.  I personally like the month of December because you can get your prospective students in the holiday spirit!)

While you will not get bitten by a vampire, you might get a question or two wrong.  That is okay!  Any high school student who makes it to the last video is encouraged to head over to Carrie Pratt’s blog; she is one of SMC’s Admission Counselor’s.  She has a blog post about the contest and students “enter” the prize drawing by leaving their name and email address in the comments section.  See how we have driven the student to another place where they can connect with our Admission staff and find helpful information?

As web specialists, we can not underestimate the power of interactivity.  It is fun, it is engaging, and it creates warm fuzzies inside of our audience.  As marketers, we want those warm fuzzies to be associated with our brand, not the one down the street.  And as higher ed professionals, we face the challenges of differentiating our institution (brand) and building meaningful relationships with our prospective students (customers).

Interactive video is one of the ways we can powerfully and meaningfully build connections, share information, and engage our audience.

Try it out and let me know what you think!


Using YouTube for Recruitment

Last month I was fortunate to present at the High Ed Web conference in Cincinnati.  I’m a little late on posting a conference recap, but I strongly recommend that you check out the “Complete and Killer review of HighEdWeb2010” put together by Seth Odell on Higher Ed Live.

My session was called “Using YouTube for Recruitment.”  It focused on ways institutions have creatively and effectively used online video (produced professionally and in-house by staff or students) to market to prospective and accepted students.   My goal was for attendees of the presentation to walk away with a tangible list of ideas of how to highlight students, faculty, events, activities, and more.  (When I present, I am all about giving real ideas that are plausible and doable.)

You can view the presentation “slides” on YouTube.  That’s right, my presentation was actually a video.  I’m pretty clever sometimes.

I was really impressed with how Karlyn Morissette did a four part break down of her HighEd Web presentation “Confessions of a Wicked Vendor.”  I am going to borrow her idea and blog about different topics within my presentation. 

Over the next few weeks I’ll be posting successful examples of interactive YouTube marketing, starting on December 01 to coincide with a “secret” video project I have been working on.

In the meantime check out my #heweb10 presentation and let me know what you think!

________________________________________________________

Here are the links to the full videos and research studies that I used in “Using YouTube for Recruitment.”

Video Links:

http://bit.ly/SMC_Orientation

http://bit.ly/BCMinute

http://bit.ly/SBU_Library

http://bit.ly/SMC_Dining

http://bit.ly/Like_SMC

http://bit.ly/U_Indy

http://bit.ly/MiddKid

Credits:

PEW Research Center

Comscore.com

Noel-Levitz, Inc. E-Expectations Report

Noel-Levitz, Inc. E-Recruiting Practices Report

Best Practices in Social Media (Slover Linett, mStoner, CASE)


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