Using YouTube for Recruitment

Last month I was fortunate to present at the High Ed Web conference in Cincinnati.  I’m a little late on posting a conference recap, but I strongly recommend that you check out the “Complete and Killer review of HighEdWeb2010” put together by Seth Odell on Higher Ed Live.

My session was called “Using YouTube for Recruitment.”  It focused on ways institutions have creatively and effectively used online video (produced professionally and in-house by staff or students) to market to prospective and accepted students.   My goal was for attendees of the presentation to walk away with a tangible list of ideas of how to highlight students, faculty, events, activities, and more.  (When I present, I am all about giving real ideas that are plausible and doable.)

You can view the presentation “slides” on YouTube.  That’s right, my presentation was actually a video.  I’m pretty clever sometimes.

I was really impressed with how Karlyn Morissette did a four part break down of her HighEd Web presentation “Confessions of a Wicked Vendor.”  I am going to borrow her idea and blog about different topics within my presentation. 

Over the next few weeks I’ll be posting successful examples of interactive YouTube marketing, starting on December 01 to coincide with a “secret” video project I have been working on.

In the meantime check out my #heweb10 presentation and let me know what you think!

________________________________________________________

Here are the links to the full videos and research studies that I used in “Using YouTube for Recruitment.”

Video Links:

http://bit.ly/SMC_Orientation

http://bit.ly/BCMinute

http://bit.ly/SBU_Library

http://bit.ly/SMC_Dining

http://bit.ly/Like_SMC

http://bit.ly/U_Indy

http://bit.ly/MiddKid

Credits:

PEW Research Center

Comscore.com

Noel-Levitz, Inc. E-Expectations Report

Noel-Levitz, Inc. E-Recruiting Practices Report

Best Practices in Social Media (Slover Linett, mStoner, CASE)

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About Mallory Wood

Mallory Wood is a Vermont-based higher ed marketing professional with a passion for social media, web video, and event production. View all posts by Mallory Wood

2 responses to “Using YouTube for Recruitment

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