Is blogging dead?

Pew Internet released a report this morning regarding how different generations are using the internet in 2010.  Here is the full report and Mashable’s article.

Since I manage the SMC Bloggers, a number of people at St. Mike’s emailed me the Mashable article.  Blogging is dead!  We need to be emailing prospects more!  And look… IM’ing is making a comeback… clearly our Admission Counselors should reactivate those AIM accounts they once had.

If one takes a quick glance at the (kinda weird) infographic from Pew on Mashable’s site, I suppose they could make the above conclusions.

Here’s what I saw:
While the actual form of blogging isn’t a widespread activity, about 50%  of the Millenial generation is reading blogs.  It also appears that the younger you are, the more likely you are to read blogs and the more likely you are to watch videos online.  As my insitution’s social media manager I have spent a lot of time cultivating a strong blogging and online video presence, this data encourages me to keep at it.

I’m not sure if any of the folks who emailed me actually went in and looked at the report.  If they did, they would have seen this graphic in the “Online Activities” section.

Pew Report Graphic

The data in this charge has been collected over the past four years and it is clear that prospective students are going online and spending time reading blogs, watching videos, and social networking.

Our challenge is in figuring out how to get a slice of that time for higher education.

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About Mallory Wood

Mallory Wood is a Vermont-based higher ed marketing professional with a passion for social media, web video, and event production. View all posts by Mallory Wood

2 responses to “Is blogging dead?

  • Georgy

    Good points. I also think that it is also becoming increasingly difficult to distinguish between a blog and an online publication, because so many online publications are adopting a dynamic, real-time publication model. Sites like Gawker and Wonkette are technically blogs, but I wonder if there are people who would not identify them as such. Boston.com posts news articles and blog posts on its homepage without drawing a distinction between the two. The definition is becoming fuzzy — which I think is a good thing.

    How can we get our audiences reading our content, whether it’s in a blog or elsewhere? The formula is the same. Make content that they would find interesting or relevant. We could be scribbling on cave walls, and the formula would be the same.

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