“Chance me” Facebook! Will I get in?

Mom: “Hello, my daughter Laura was rejected from your fine institution today but 6 months ago Facebook told her she had “big happy face” great chance of getting accepted.  Explain yourselves!”

Mary Ann, Director of Admissions at Broadway Rules University: “Sorry, but Broadway Rules had a record number of highly qualified applicants this year and Laura’s grades and test scores didn’t make the cut.”
OR
Mary Ann, Director of Admissions at Broadway Rules University: “Sorry, but there are more factors to the admission process than just grades and test scores and we felt like Laura wasn’t the right fit overall for Broadway Rules.”
OR
Mary Ann, Director of Admissions at Broadway Rules University: “Sorry, but the recommendation letters we received all said that Laura is a pompous jerk who doesn’t work hard or care about excelling in the classroom.  That’s not the type of student who succeeds at Broadway Rules.”
OR
Mary Ann, Director of Admissions at Broadway Rules University: “Sorry, but Laura’s 3 paragraph essay on her uncle who kills cats did not impress our admission office.”
OR …

Point made, I hope.  The admission process is A LOT more than the basic set of questions presented by AdmissionSplash, the new Facebook App which attempts to predict if a student will get into the colleges on their list.

It is surprising to me that AdmissionSplash is making waves (heh heh), because this is not a new concept.  In admissions we call this “chance me.”  AdmissionSplash is not the first, nor will it be the last, of these types of sites.  MyChances.net, College Confidential, and Collegedata.com are all sites designed to match you to the “right” college based on your interests, grades, test scores, and more.  The buzz must be because this is the first “chance me” on Facebook and it allows you to share your results with your friends.

As a former admission counselor I can sit here and tell you that the admission process is more than just grades and test scores until I am blue in the face.  If it wasn’t then there would be no need for admission counselors, they’d be replaced by computers.  But high school students and their families love the “chance me” game.  They crave the (false?) assurances that these types of sites can give them while waiting for the decision letter to come in the mail.

These sites are flawed.  Each year is different for admission offices and the “type” of students they accept – based on enrollment needs, number of applications, etc.  Knowing the profile at Saint Michael’s College I entered in a number of different profile possibilities – some I knew would be clear admits/denys and others I knew were gray areas.   To say the least, I was disappointed with the results that AdmissionSplash spit out at me.  While I can’t speak for the three other colleges on my list,  the data I entered to get the results below should have produced the “fair” or “good” face for St. Mike’s.

admission splash image
What do you think?  How seriously do prospective families take a “chance me” site or app?  Can we trivialize the entire admission process down to just a few data points?

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About Mallory Wood

Mallory Wood is a Vermont-based higher ed marketing professional with a passion for social media, web video, and event production. View all posts by Mallory Wood

2 responses to ““Chance me” Facebook! Will I get in?

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