Recently All Facebook has been all about higher education.
My first reaction = It’s cool… it’s really cool…but who will actually do it?
My opinion on Facebook and Enrollment:
When Suzie HighSchool gets home from softball practice she might log into Facebook. But, I’ll put $10 on the fact that she is not going there to conduct her college search. She is going to Facebook to connect with her peers and future classmates. Suzie hits up your website or sites like Zinch (which are geared towards the college search process) to start her college search.
I believe that future students search for your institution on Facebook typically after they have applied to your school or have been admitted. They want to join groups related to the college, their class year, and/or clubs and programs your institution offers that are of interest to them. In short, they go to Facebook to connect and engage with other humans.
I’m curious to hear what your thoughts are on this story and on using Facebook in the enrollment marketing strategy. Do you agree or disagree with me? Let’s get this conversation started…