Letter from YouTube EDU:
I received this in my inbox recently from “The YouTube Team” regarding my pending (of nearly a year) YouTube EDU application.
Thank you for applying to YouTube EDU, home to high quality educational content from around the world!
<< I applied nearly a year ago. IMO this “high quality education content” has not been vetted or paid attention to from YouTube for quite some time.>>
Our vision is to provide a vibrant, global platform where anyone, anywhere can obtain a world-class education. Whether you are a student, teacher, or gifted storyteller, our hope is that you will continually discover, create, and share educational videos with the world.
<< Lovely message. Moving right along… >>
To reach this vision, we are currently revamping YouTube EDU to bring you a bigger and better version of what you’ve seen to date.
<< Revamping, you say? I have felt for some time somewhat slighted by the fact that YouTube doesn’t pay very close attention to the content that their accepted channels are posting. There are a lot of promotional/marketing videos and only a handful of educational videos. Yet, they have turned higher ed institutions down, mine included, for lacking in the latter. >>
While we are not currently accepting new applications for YouTube EDU…
<< Turned down again. Drats. >>
…we do invite you to consider applying for the YouTube Partner Program, which enables access to features such as premium branding capabilities, ability to upload longform high quality video, and advanced analytics. You can apply for the YouTube Partner Program at: http://www.youtube.com/partners.
<< Hmm. The Partner Program requires monetization of videos and a Google AdSense account. YouTube also has written on their site: “We are currently focusing on accepting users who regularly produce videos intended for viewing by a wide audience or who publish popular or commercially successful videos in other ways (such as DVDs sold online).” Something tells me this will not bode well for most higher ed institutions. >>
Again, thank you for your interest and we appreciate your understanding as we work to achieve our vision!
<< Blah blah blah. >>
The YouTube Team
I’ve since learned that in the past the requirement for EDU status was to have a ‘representative amount of educational content’ on your channel, which typically meant at least 50 videos, of which some are full courses (e.g. lecture 1-20 of an entire course).
I’ll be very interested to see how YouTube goes about revamping their EDU site. Will the requirements change? Will current EDU partners be ushered into the “new” system, even if their current content doesn’t meet the old requirements?
What do you think?