YouTube Reactions

YouTube Reactions, a new way for viewers to respond and interact with videos, is a service YouTube started testing this summer.  Today it appears they have rolled out Reactions to all videos and made it’s location more prominent.

Here is a screen shot where you can see the call out to “Your Reaction?” at the bottom right.

youtube reaction example

When you click “Your reaction?” this is what you will see if you are logged in:

reaction drop down

My reaction to Reactions

  • Unfortunately you have to be signed in to participate in this feature, which is really too bad.   The very definition of “reaction” indicates a certain level of spontaneity that seems undermined by having to take an extra step.
  • The most popular videos on YouTube (think Bed Intruder, Sneezing Panda, and Evolution of Dance) all have less than 100 Reactions thus far.  Yes, the feature is new, but if these videos can’t get traction with Reactions… will yours?
  • Some videos will fit into more than just one of these categories.  In my example above I would like to select funny and incredible.  YouTube is forcing me to choose.  Give me check-boxes instead so I can express exactly how I feel.  And what about a video that doesn’t fit into any of these 6 choices?
  • Will this get measured? As pointed out in the article linked above, will we eventually be able to sort videos based on “funny” or “what?”  Will this voting system be integrated into Insights?

I’m interested to see how this feature continues to evolve and whether or not viewers choose to use it.

What do you think? Will you use YouTube Reactions?

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About Mallory Wood

Mallory Wood is a Vermont-based higher ed marketing professional with a passion for social media, web video, and event production. View all posts by Mallory Wood

One response to “YouTube Reactions

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