Inspiration for Facebook tabs from outside .edu (Part 1 of 4)

Note: I will be a regular contributor to mStoner’s blog.  This is a cross-post from my recent entry there.

It is important to provide your audience with a cohesive web experience. Customized tabs on Facebook can help achieve that goal, but they can do so much more! In the coming weeks I will highlight examples of compelling Facebook tabs from outside .edu that encourage your audience to “like” your Page and will keep them coming back.

Barack Obama – Are You In?

Obama Facebook tab

No surprise here, the Obama campaign is well-respected for using social media in new ways to inspire supporters.

Obama Facebook tab

I love the idea behind the “Are You In?” tab. First, you show your support by clicking “I’m in!” (simple, quick, and really what could be easier?) and then you are given the option to connect your Facebook account to see if your friends are in too. You are prompted to share that you “are in” on your wall and encouraged to invite your friends to join. Obama wants his supporters to spread the word for him, clearly aware that Americans trust friends and online recommendations far more than advertising messages.

Obama Facebook tab

How could this apply to .edu?
Envision “Are You In” as “Are You Applying?” Once you click “I’m Applying” the tab allows you to connect your Facebook account so you can share the good news with your friends. The tab then morphs into a place where you can invite your friends to join and interact with others who are also applying. Keep it social by giving prospective students a place to offer each other essay writing tips or ask current students questions about campus life.

Is your institution doing something new or different with Facebook tabs? We’d love to hear from you.

Next up: A favorite cartoon.

Advertisements

About Mallory Wood

Mallory Wood is a Vermont-based higher ed marketing professional with a passion for social media, web video, and event production. View all posts by Mallory Wood

One response to “Inspiration for Facebook tabs from outside .edu (Part 1 of 4)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: