To gear up for the fall season premiere, the Simpsons asked viewers to vote on whether or not Ned and Edna (Nedna) should stay together. Who doesn’t enjoy sharing their opinion? Fun and interactive, this is something that will engage a casual viewer to the most passionate fans of the show.
The Nedna tab keeps it simple. Watch two 50 second videos to determine whether you are pro or no Nedna and then cast your vote. (My only complaint is that the voting redirects you to the Simpson’s website versus voting within the tab.)
How could this apply to .edu?
Research continues to show that your constituents enjoy viewing web video. The 2011 E-Expectations Report from Noel-Levitz highlights that the majority of prospective students and their parents will watch videos about your institution if they are considering you. Comscore reports that in August Facebook was the third most popular site for unique video views.
Is your campus holding a contest? Maybe you are searching for a new mascot or elections for student body president are coming up. Taking the Nedna-approach you can showcase the options with video and then let the students vote.
Many institutions host video contests, asking students to submit videos highlighting their favorite place on campus. Have you thought about letting students vote on the winner? Put the top three videos on a Facebook tab and let the students decide.
Have you experimented with video in a Facebook tab? Leave a comment and share your example.
Next up: Online shopping goes social.