Tag Archives: Blog

Stuck in a rut.

I am stuck in a rut. Or, trapped by “The Dip” as Seth Godin calls it.

You might have noticed that I am blogging and tweeting less frequently. (Or maybe you didn’t. Hey, you’re busy. I don’t expect you to keep tabs on me.) Lately I have felt like I have nothing to say. And I don’t just want to blog or tweet for the hell of it.

I haven’t felt that creative spark in the last month that has driven my blog for the last year. (I was excited to see that I recently passed my one year blogging anniversary!) I am asking myself why? Why do I blog? What are my goals? What do I hope to give or gain from the experience? These are not questions that are easily answered right now.

So what am I doing to get out of the rut? (That is what really matters.)

1. I am reading more. I am trying to draw inspiration from books, blogs, tweets… inside higher education, outside higher education… anything! In fact, I just bought “The Dip” in hopes it will help me pull out.

2. I am choosing to tweet less. Right now it is about listening.  And I don’t really care if that affects my Klout score.

3. I am writing this post. Because a friend told me a couple weeks ago that simply getting back in the habit of writing, even if it isn’t the most inspirational or fantastic writing I have ever done, can only lead to good things.

4. When a good idea strikes me, no matter the time of day, I am writing it down. And I will act on it. I have promised myself that.

5. I’m asking you for help.

What do you do when you are stuck in a rut?

Please inspire me.


Should your bloggers be tweeters too?

Got Student Bloggers?

What else are you using them for?  Not to brag, but my SMC Bloggers are an impressive bunch and they’re doing a lot more than just blogging.  They are the face of St. Mike’s online recruitment efforts.  They manage Formspring accounts, participate in live chats with prospective students, film campus events, create videos, connect with prospects on Facebook and NING, and they tweet. I feel like a proud mom.

The hope is that you’ll meet them in one space and then recognize them in another.  When high-schooler Suzie is chillin in the Class of 2015 Facebook group, I want her to feel comfortable.  Hopefully she’ll be more apt to engage because she’s been reading Gabbi and Dan’s blogs and now she sees them answering questions and starting conversations on Facebook.

With that thinking in mind, this academic year I made it a requirement of the SMC Bloggers to use twitter.  (It was “highly encouraged” in years prior.)   Now I know there’s plenty of talk out there that says students under 18 aren’t tweeting.  Yes, I read  The Chronicle article and I saw the results of Noel-Levitz E-Expectations survey.   So am I wasting their time?


During the 2009-2010 school year on SMCBlogs the 9 bloggers who were tweeting were by far the most “popular” bloggers.  During the year their blogs received about 550 visits/month.  The non-tweeters?  Only about 230 visits/month.

The most active tweeters continue to see the highest traffic to their blogs.
Over the past month the 5 most active students on twitter received an average of 347.2 blog visits.

We can compare this to:
5 students who do not use twitter* received an average of 167.5 blog visits.
5 “less-active” twitter users received an average of 114.2 blog visits.

Of course, there are many more factors going into why these students are (or are not) seeing traffic to their blogs and I know that twitter usage is not the only one.  Yet, I don’t think you can fight these numbers.  The active tweeters have more traffic to their blogs.  Plain and simple.

I want to hear from you.  I think there is a lot to talk about here.

Should your student bloggers be tweeters too?

*The 5 students not using twitter are volunteer blogging and are not paid, thus are not required to use twitter.  The SMC Bloggers that are contracted and paid are required to tweet.

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