Tag Archives: #higheredlive

Beyond Blogging, #heweb11

As promised, here are my slides for my 9:30 AM (CT) presentation of Beyond Blogging: Create an Integrated Online Student Ambassador program.

If you can’t attend HighEdWeb this year, I hope that you will follow along with the hashtags #heweb11 and #soc2 this morning. Leave any questions or comments you have as a comment and I’ll be sure to respond!

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10 YouTube tricks you need to know

Last night’s episode of Higher Ed Live was chock-full of YouTube pro tips from Seth Odell.  Any business or higher ed institution who uses YouTube to share web video needs to know the following 10 tricks in order to get more bang for your buck.

Here’s a recap of the Top 10 YouTube tricks:

Video Pro Tip #1 – Always post your video initially as private or unlisted.
Even once YouTube has finished uploaded your video, it takes awhile for it to process.  A processing video usually looks like crap… not what you want your customers to be watching!  Allow for the video to process (the length of time varies) and then make your video public once it is completed. 

Video Pro Tip #2 – Thumbnails are important. As a YouTube partner you can customize your thumbnails.
Thumbnails lure viewers to click on your video.  Higher Ed institutions can become an EDU partner (bonus tip: in order to do this you must have quality academic content on your channel, not just promo videos) and upload customized thumbnails.  I recall seeing stats somewhere in my internet searching equating a well-chosen thumbnail to higher viewership.

Video Pro Tip #3 – To hyperlink in the video description box, make sure to include the “http://”.
Do not start links with “www.” in the description box as they will not be hyperlinked.  This is important to remember if you want to drive viewers back to your website. 

Video Pro Tip #4 – You can link to a specific time in a video with the code #t=00M00S.
Ever wanted to direct blog readers to a certain moment in a YouTube video?  Add the above code to the end of the video URL and replace with zero’s with the time in the video that you want them to see.

Video Pro Tip #5 – YouTube does not weight your video titles as much as it weights your file name.
If you are like me, you are careful to tag your videos appropriately so they show up in searches.  A little known fact is that YouTube places more weight on the original file name of your video than the title that you later give it.  When exporting your video from iMovie, Final Cut Pro, etc. make sure to properly title the file.  YouTube is the 2nd largest search engine in the world and I can imagine you want to make sure you’re optimizing YouTube SEO.

Video Pro Tip #6 – Use the YouTube Keyword tool to find trends and help optimize YouTube SEO.
This free YouTube Keyword tool will help you capitalize on current trends on the web.  You can even sort keyword suggestions by country, language, demographic, and interests.

Video Pro Tip #7 – “Best” the YouTube algorithm with proper file names and creating your own co-view web.
If you are interested in your videos appearing in the “suggestions” column (and let’s be honest, who isn’t?) you can attempt to “best” the YouTube algorithm by combining Pro Tip #5 with some careful clicking.  Seth Odell admits this is a time-consuming process: start on your own video and click on a suggested video that is not your own.  Spend time clicking around on the next set of suggested videos and inserting your own URL ever so often.  YouTube makes it’s “suggestions” by remembering the web of videos that viewers watch.  You can essentially create your own co-view web… if you have the time.

Video Pro Tip #8 – There are only 3 ways people find your videos: Directed, Direct Search, Indirect Search/Browser.
This is an important tip to remember, as you can only do so much in marketing your video.  (Raise your hand if you’ve ever been charged with creating a viral video.) 

Video Pro Tip #9 – Use YouTube annotations to drive viewers to your own videos.
At the end of every video you create, place a 10 second screen that has text to the effect of “Click here for more videos from Company X.”  Use YouTube annotations to link the text to your YouTube channel.  Wouldn’t you rather your viewers watching more of your videos versus leaving your channel for a suggestion?

Video Pro Tip #10- Hotspots tell you when viewership drops off, this is only available for videos under 1 year old.
Understand your viewers better by paying attention to YouTube Insights, particularly the hotspots.  This will help you catch viewership trends on your videos.

BONUS! Want the latest stats on web video?  ComScore, Inc. is my favorite resource and they recently released  “The State of Online Video.”  The presentation and slides from Dan Piech, Senior Product Management Analyst, can be found here.   

Watch Episode 17 “Seriously Advanced YouTube Tips” with Seth Odell of Higher Ed Live.


Using YouTube for Recruitment

Last month I was fortunate to present at the High Ed Web conference in Cincinnati.  I’m a little late on posting a conference recap, but I strongly recommend that you check out the “Complete and Killer review of HighEdWeb2010” put together by Seth Odell on Higher Ed Live.

My session was called “Using YouTube for Recruitment.”  It focused on ways institutions have creatively and effectively used online video (produced professionally and in-house by staff or students) to market to prospective and accepted students.   My goal was for attendees of the presentation to walk away with a tangible list of ideas of how to highlight students, faculty, events, activities, and more.  (When I present, I am all about giving real ideas that are plausible and doable.)

You can view the presentation “slides” on YouTube.  That’s right, my presentation was actually a video.  I’m pretty clever sometimes.

I was really impressed with how Karlyn Morissette did a four part break down of her HighEd Web presentation “Confessions of a Wicked Vendor.”  I am going to borrow her idea and blog about different topics within my presentation. 

Over the next few weeks I’ll be posting successful examples of interactive YouTube marketing, starting on December 01 to coincide with a “secret” video project I have been working on.

In the meantime check out my #heweb10 presentation and let me know what you think!

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Here are the links to the full videos and research studies that I used in “Using YouTube for Recruitment.”

Video Links:

http://bit.ly/SMC_Orientation

http://bit.ly/BCMinute

http://bit.ly/SBU_Library

http://bit.ly/SMC_Dining

http://bit.ly/Like_SMC

http://bit.ly/U_Indy

http://bit.ly/MiddKid

Credits:

PEW Research Center

Comscore.com

Noel-Levitz, Inc. E-Expectations Report

Noel-Levitz, Inc. E-Recruiting Practices Report

Best Practices in Social Media (Slover Linett, mStoner, CASE)


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