It has been an amazing and inspiring 3 days watching the higher ed community rally around Todd Sanders on his trip to Dallas via the Mercedes Benz tweet race. His team, #MBTeamS, has been crushing the competition.
Their full tank (which is powered by tweets) for the last 3 days has remained on Full, no other team can say the same. (Okay, so at the end of each night the tank is emptied and extra tweets are converted into points… but each day the loyal pit crew of #MBTeamS has refueled the tank within 30 minutes and kept it at full.)
How did Todd and co-driver John Pederson get into this race? Why… by web video of course!
And while they do get some great prizes if they win… what is even more important is that St. Jude’s can receive a very important donation of up to $50,000. I encourage you to consider donating to this worthy cause.
Tim Nekritz wrote a great blog post yesterday titled: content + connectivity: analyzing the brand of @tsand – check it out.
You can help keep the support going… the race is not yet over! Just start tweeting with the hashtag #mbteams and @tsand to earn fuel and points!
Marketing with Mallory 
February 4th, 2011 at 1:22 pm
[…] This post was mentioned on Twitter by Mike Petroff, Alaina Wiens. Alaina Wiens said: RT @MalloryWood: The road to the Superbowl… – in support of @tsand and #mbteams. There's still time to donate! http://bit.ly/dLs2s0 […]
February 5th, 2011 at 2:17 pm
[…] higher ed bloggers Barbara Nixon, Brad J. Ward, Andrew Careaga, Eric Stoller, Tim Nekritz and Mallory Wood among many others would say the same if they were asked. They told the race story and provided […]
February 6th, 2011 at 11:54 am
It was a great ride, eh? I love how #highered rallied around @tsand … he’s not some minor reality-show starlet seeking attention, he’s one of us supporting a good cause. So maybe some of the others may have had more so-called fans or followers — this was an example of how quality of connection can beat quantity any time!