Originally posted on mStonerblog.com
Michael, Susan, and I attended the CASE Social Media Conference in Chicago last month. It was a great conference and recaps and resource lists have been compiled to share key take-aways with the rest of higher education.
But, what is next? Everyone at #casesmc felt the energy and excitement around using social media in higher education. The faculty helped us think about evaluating our efforts in new ways and backchannel conversations carried on for at least a week after the conference ended. I know I’m not the only one who has a #casesmc search still running in TweetDeck!
This post is for the attendees who are looking to further their professional development with other conferences, want to add new blogs to their Google Reader, and hope to keep the conversation alive. I’ve compiled a list of some of my favorite #highered resources and linked to a number of thought-leader’s twitter accounts. And please feel free to add your favorite resource by leaving a comment below!
The three higher ed resources I couldn’t live without:
- Higher Ed Live is a weekly web show network focused exclusively on higher education. Currently there are three shows: Student Affairs Live, Admissions Live, and Higher Ed Live. The guests are top-notch and the hosts do a great job leading the conversation. Bonus? The blog is just as informative as the weekly shows.
- EDUniverse is a hub where education professionals can find inspiration, share solutions, and build their networks. Some of the featured topics include social media, video, marketing, and design. And anyone can create a profile and upload content to the site. Full disclosure: mStoner designed, built and maintains the site. But since launching in February, EDUniverse has quickly become the first place I check when I’m looking for new ideas.
- LINK is the journal of higher education web professionals maintained by the HighEdWeb association. (More on them later.) LINK has multiple content contributors from institutions across the nation and Canada, which means you’ll often hear two different sides. In fact, their newest feature ALL CAPS focuses on bringing differing opinions together on various topics.
My favorite conference presentations from the last year:
Other conferences you’ll want to check out:
- HighEdWeb is an organization of web professionals working at institutions of (mostly) higher education. This conference is roughly 3 times larger than #casesmc with over 500 attendees and 5 or 6 tracks to select from at any given time. The national conference is in October and I highly recommend checking it out.
- 140cuse promises attendees that they’ll “leave with a fresh outlook on how the real time web can be used in your business and/or personal life to do something meaningful.” Unfortunately it overlapped with #casesmc this year, but check out the backchannel and see for yourself!
- Confab: The Content Strategy Conference focuses on talking and thinking about content strategy. What opportunities exist? How does content impact user experience on your site? And mStoner is hosting the conference’s first higher ed lounge! Confab is sold out for 2012, but keep it on your radar for next year.
Three higher ed blogs I have to read:
- EDUCheckup is a video review of higher education websites hosted by Nick DeNardis. Nick scores sites on visual, information, and code.
- CASE Social Media blog is a great resource. Some #casesmc faculty and attendees regularly contribute content.
- Meet Content, co-authored by Rick Allen and Georgy Cohen, aims to “empower higher education to create and sustain web content that works by providing a resource for sharing and learning.”
Some non-higher ed links to check out:
- Seth Godin’s blog tops this list. Simply put, he is insightful and thought-provoking.
- Six Pixels of Separation is Mitch Joel’s blog on the Twist Image site. There is a wealth of information and links to other resources here.
- Comscore is a great resource if you are looking for surveys and data to support your work. I find their monthly U.S. Online Video Rankings to be particularly helpful.
- Dribbble is an excellent resource for design inspiration. Designers from all industries contribute snippets of what they’re working on to the site. And it was recently pointed out to me that a quick search on responsive design brings up a number of interesting results.
If I think of any more resources I’ll be sure to update this post.
Disclaimer: people in higher education know how to have fun.
RIP to the short-lived Wikipedia page.
Follow the man, myth, and legend.
I am stuck in a rut. Or, trapped by “The Dip” as Seth Godin calls it.
You might have noticed that I am blogging and tweeting less frequently. (Or maybe you didn’t. Hey, you’re busy. I don’t expect you to keep tabs on me.) Lately I have felt like I have nothing to say. And I don’t just want to blog or tweet for the hell of it.
I haven’t felt that creative spark in the last month that has driven my blog for the last year. (I was excited to see that I recently passed my one year blogging anniversary!) I am asking myself why? Why do I blog? What are my goals? What do I hope to give or gain from the experience? These are not questions that are easily answered right now.
So what am I doing to get out of the rut? (That is what really matters.)
1. I am reading more. I am trying to draw inspiration from books, blogs, tweets… inside higher education, outside higher education… anything! In fact, I just bought “The Dip” in hopes it will help me pull out.
2. I am choosing to tweet less. Right now it is about listening. And I don’t really care if that affects my Klout score.
3. I am writing this post. Because a friend told me a couple weeks ago that simply getting back in the habit of writing, even if it isn’t the most inspirational or fantastic writing I have ever done, can only lead to good things.
4. When a good idea strikes me, no matter the time of day, I am writing it down. And I will act on it. I have promised myself that.
5. I’m asking you for help.
What do you do when you are stuck in a rut?
Please inspire me.
Things always seem to happen when you least expect them, don’t they?
Earlier this week I officially accepted an offer to work as a Marketing Manager for mStoner.
There are no words to accurately describe how thrilled I am to be joining the mStoner team. I have respected the work they do and the resources they provide to higher ed for quite some time. This is an excellent opportunity for me to further develop my marketing skills and I am excited to continue to serve the higher education industry, just in a different way.
I am grateful for all of the opportunities that have been given to me over the last three years of employment at Saint Michael’s College. I am privileged to have had the opportunity to start my professional career at an institution that I graduated from, respect and believe in.
You can read the public announcement from mStoner here.
Have you ever had an aha moment? It is “a moment of clarity, a defining moment where you gain real wisdom – wisdom you can use to change your life.”
Last month I was contacted by Mutual of Omaha to contribute my aha moment to their campaign. After some soul searching I realized that one of my biggest aha moments had to do with my career and #lovehighered.
While the wonders of video editing cut out all reference to #lovehighered… I want to share my moment with you. It never hurts to remember why you do what you do everyday.
What is your aha moment? Please share it below!
American Idol fever has hit the nation! New judges, new contestants, and new voices will entertain America for the next few months.
You know, I’ve always thought it would be a good idea for them to bring back a past winner as a judge. Who knows what it takes to be an “American Idol” better than Carrie Underwood?
But the judges can get the contestants only so far in this competition, because as we all know the key to Idol is that YOU will be able to vote for the winner. The last audition city will be aired this week and then those darling contestants will be off to Hollywood. Are your finger’s itching to call in and vote? You’ll have to wait a few more weeks.
But until then…
Why not vote for the next International Brand Master brought to you by the Educational Marketing Group?
It’s kind of like American Idol…
You have your esteemed panel of judges, of which I was humbled to be apart of, who selected from a list of 8 smart, experienced, creative, and talented nominees only 3 finalists.
—Side note, EMG included last year’s Brand Master Andrew Careaga as a judge. Smart move. Who knows what it takes to be a Brand Master better than Andrew? (Did I just compare Andrew Careaga to Carrie Underwood… I think so.)
The 3 finalists: John Lichtenberg, Teri Lucie Thompson, and Larry Hincker have “made it to hollywood” and now America gets to vote. (Hint hint: That means YOU!)
You can vote online and via twitter as many times as you want (but only once per day). No pesky 1.866 numbers here!
Voting ends at 12:00 a.m. EST (midnight) on Friday February 18, 2011 and the winner will be announced Tuesday February 22, 2011.
It has been an amazing and inspiring 3 days watching the higher ed community rally around Todd Sanders on his trip to Dallas via the Mercedes Benz tweet race. His team, #MBTeamS, has been crushing the competition.
Their full tank (which is powered by tweets) for the last 3 days has remained on Full, no other team can say the same. (Okay, so at the end of each night the tank is emptied and extra tweets are converted into points… but each day the loyal pit crew of #MBTeamS has refueled the tank within 30 minutes and kept it at full.)
How did Todd and co-driver John Pederson get into this race? Why… by web video of course!
And while they do get some great prizes if they win… what is even more important is that St. Jude’s can receive a very important donation of up to $50,000. I encourage you to consider donating to this worthy cause.
Tim Nekritz wrote a great blog post yesterday titled: content + connectivity: analyzing the brand of @tsand – check it out.
You can help keep the support going… the race is not yet over! Just start tweeting with the hashtag #mbteams and @tsand to earn fuel and points!